Ninety.io PartnerHub:
Data Visualization
Overview:
PartnerHub was originally designed to help Coaches manage their clients within Ninety. Over time, it became underutilized and largely served as an administrative back-end. Our goal was to bring it back to its original intent — a high-value hub for Coaches to view, understand, and grow their businesses.
Team: Alex Lee - Product Manager, Chris Barlett - Engineering Lead
My Role: Product Designer
Problem
PartnerHub isn’t providing enough value to Coaches beyond the initial client setup. Most usage is administrative, and even that feels confusing.
We heard consistent feedback from Coaches like:
“All I know is that it’s a thing at the top.”
“I don’t trust it yet. I don’t want to overwrite my work accidentally.”
“I don’t have time for demo videos — just show me what’s important.”
These insights, along with user interviews and metrics, showed us that the tool lacked clarity, utility, and value for its core audience.
Research & Discovery
We conducted user interviews and validity testing with a range of Coaches to understand what information would make PartnerHub more useful. Themes we uncovered:
✅ Coaches wanted:
Visibility into how clients were using Ninety (Rocks, L10s, Meetings)
Notifications about trialing or inactive companies
Easy access to earnings and referrals
A single view of which clients were thriving or struggling
Localized lead generation
❌ Coaches didn’t care about:
Penetration rates
Leaderboards
Average paying users
Coaches also expressed frustration around naming confusion (PartnerHub vs. PartnerStack), siloed referral info, and unclear value of “missed opportunities.”
Solution
Before
We created a three-phase vision:
Phase 1: Give coaches a clear 360º dashboard view of all client activity and business metrics.
Phase 2: Surface qualified leads based on industry, location, or other custom filters.
Phase 3: Provide tools to actively engage and convert those leads into clients.
In Phase 1, we redesigned the layout and information architecture of PartnerHub to support the new dashboard, with a cleaner UI and more relevant, coach-focused content.
We also explored renaming the tool to remove confusion and better reflect its purpose.