Houzz Pro Onboarding Series
Opportunity: New logos
Goal: Offer a free trial for pros to get started using the Houzz Pro product so that once the trial ends, they will continue to use the product and potentially upgrade to a paid plan.
KPI: Free trial sign-ups
Team: Liza Hausman VP Marketing, Chris Pestano Engineering, Kunal Thadani Product Manager
Role: UX/Product Design of Overview Landing Page and User Flow
User Personas
Competitive Analysis
Houzz Pro B2B
As an all-in-one business platform, Houzz's new B2B offering has multiple competitors. Because the main offerings of Houzz B2B are project management and lead generation, the platforms that fall into those categories were categorized as direct competitors and further analyzed.
Competitive Advantage
Unlike its competitors focused on one solution, Houzz Pro gives professionals the tools they need to run successful businesses and connects them with a global community of homeowners looking to improve their homes.
One simple solution for contractors and design pros.
