Houzz Pro for Students

Opportunity: New business, expanded reach

Goal: Get college seniors that are studying interior design, architecture and construction to use Houzz Pro for a year free so that once they go into the field, they continue to use the software, having found value in it, and pay for a plan.

KPI: Free Trial Sign-Ups

Team: Stephan Rabimov Project Manager - Global Content Marketing, Chris Pestano Engineering, Olivia Morrell Copywriting, Liza Hausman VP Marketing

My Role: User Research & Design. Collaborated cross-functionally with Product, Marketing, Engineering, Copywriting and Stakeholders to develop a strategic experience for college students studying construction or interior design. I created low-fidelity prototypes, a user flow, high-fidelity prototypes, to create a solid end-to-end user experience.