My Sleep Haven was branded from scratch as a white-label brand to the luxury mattress brand, Saatva. Saatva is one of our biggest clients and our goal was to create a funnel to their website to get them more leads and ultimately more mattress sales! Below you will see the different elements of the branding design. I started with a brand guideline that outlined the colors, typography, moodboard, and the overall style guide for the brand. From there, you will see the logo, landing page, and corresponding emails that went along with the brand.