New Website Launch
New York State Association of REALTORS®
My Role: In collaboration with an outside advertising firm, I worked as the Director of Marketing on the art direction for the re-design of the NYSAR website.
Problem: Current website is not user-friendly. Navigation is busy. Non-responsive design. Unclear messaging. Concerns around security.
Solution: Create a user-centered, responsive website where navigation is clear, content is easily approachable, and user is able to get what they need without having to reach out for support.
KPIs: Less help desk phone calls, account log ins, account creations and event sign ups.
