Houzz Pro collaboration with Snappr
Opportunity: Houzz Pro profile usage
Goal: Offer current Houzz Pro users the opportunity to get a hand-picked photographer to photograph their work so they can showcase it in their Houzz Pro profile. This offering is only for Ultimate and Essential Plans, meaning, if a free or organic user wants to partake in this offering, they will need to sign up for a free trial.
KPI: Photography sessions booked, Free Trial sign-ups
Team: Project Manager Manji Pal, VP Marketing Liza Hausman, Partnership Snappr
Role: User Experience Design of Landing Page and User Flow
Post Launch Results
Results after 2 weeks of launch: 3 photography sessions booked.
Problem: Users are reluctant to pay $500 for a photoshoot because it is a significant amount of money.
Solution: Add more professional photographs to landing page to showcase results, push creative output on email marketing, in-product advertising, and social media marketing. Request testimonials from those who have used professional photography on their Houzz Pro profile.
Outcome: With making tweaks to our strategy, we saw an increase in photoshoots booked.
Landing Page
User Flow
I worked hand-in-hand with Product Design Team to create an end-to-end user flow from the marketing landing page to a booked photography session.
