Ninety.io Mobile App
2024-2025
Creation of the first native mobile app.

The problem
Ninety.io does not currently have a mobile app and it has been highly requested by customers. Our current mobile experience for our users has been noted as frustrating, confusing and not intuitive. Users are requesting that Ninety make a native mobile app for them for use on-the-go. We started with creating a mobile proof of concept.
My Role
User research
Wireframes
Prototypes
UI design
User Persona Development
I conducted user interviews of current customers who have requested a mobile app to help better understand our mobile user and create a user persona. In conducting these semi-structured user interviews, the goal was to gain a better understanding of the mobile user persona and their wants and needs. Designing a mobile app involves understanding not only the user's needs but also their preferences for the app's visual and interactive aspects. I took the time to analyze the interviews in Dovetail and come up with some key themes and takeaways as I developed two main user personas for our platform.